Page 14 - PERFORM_MODULE_2_CONTENT

10. Creativity

Creativity was once believed to stem mainly from the brain’s right hemisphere,
supporting the idea that “left-brain dominant” individuals were more analytical and less

emotionally inclined. However, modern neuroscience reveals that creativity is much more
complex, involving dynamic interactions across various brain regions. Emotion and memory—

especially the ability to set aside routine thinking—play key roles in generating original ideas.

In an article for Livestrong, author Tracey R. notes that creativity arises from specific

patterns of activation and suppression in neural pathways. This unique brain activity
enables divergent thinking, which allows individuals to see problems from new angles and
challenge traditional approaches.

Creativity is studied in fields such as psychology, cognitive science, education,
technology, the arts, and artificial intelligence. Researchers examine how it relates to

intelligence, personality, brain function, mental health, and the ways creativity can be fostered
through education and training. There is also growing focus on its role in economic

development and innovation.

Within organisations, creativity is a key driver of effectiveness and adaptability.
However, how creativity impacts performance can vary based on the organization’s mission,

environment, industry, and customer needs. To evaluate creativity’s contribution, it’s essential
to understand how the organization functions, what it values, and how it defines success.

11. Leadership

Leadership is the capacity to influence, guide, and support others toward achieving
shared goals. True leadership is not defined by popularity, power, or charisma—though some
leaders possess these qualities—but by the ability to inspire action, make thoughtful decisions,

and foster growth in others.

Effective leaders understand that success is not achieved alone. They take a proactive

role in developing their team members, offering encouragement, support, and opportunities

1 | P a g e

Project Number 2023-1-IT01-KA220-VET-000152721