Page 16 - PERFORM_MODULE_1_TRAINER_GUIDE

Slide 10:

Trainer’s Notes:

This slide outlines the concrete business impacts that Corporate Social Responsibility (CSR)
can have within the tourism and hospitality sectors.

Let’s briefly explore each of the four key impacts listed:

1. Talent Attraction & Retention: CSR initiatives — such as inclusive hiring, sustainable

operations, and ethical leadership — make companies more attractive to today’s workforce.
Employees are more likely to stay and perform well in organisations that demonstrate values

and purpose. This leads to:

• lower turnover

• stronger motivation
• improved productivity

2. Stakeholder Engagement: CSR helps activate customers, suppliers, partners, and investors

who are drawn to companies aligned with social or environmental missions.
For example, a hotel that supports local communities or employs neurodiverse staff may

attract ethical travellers, socially responsible investors, or like-minded business collaborators.

3. Enhanced Resilience: Companies with strong CSR practices are better equipped to manage

risk and navigate crises (e.g. pandemic, reputational damage, or economic shocks).

15 | P a g e
Project Number 2023-1-IT01-KA220-VET-000152721