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Their transparent and inclusive cultures enable them to adapt quickly, maintain loyalty, and

recover faster.

4. Competitive Advantage: Good CSR improves your public image and reputation — two

factors that directly influence market share. Trust-based relationships built through
responsible action open doors to new customers and niche markets who prioritise ethical
choices.

Suggestions

Questions:

• “Which of these four CSR impacts have you seen at work in your own organisation —
or in a competitor’s?”

• Ask learners to describe a brand or business in hospitality they admire for its CSR
impact. Then discuss: “Which of the four categories does that brand reflect best?”

Slide 11:

Trainer’s Notes:

This slide provides an overview of key international frameworks that guide the implementation

of Corporate Social Responsibility (CSR). These tools offer standards, goals, and principles
that help organisations embed social and environmental responsibility into their core
strategies.

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Project Number 2023-1-IT01-KA220-VET-000152721