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4. Strategic Value: At the top of the pyramid, CSR becomes a driver of business success.

When aligned with strategy, CSR boosts brand reputation, customer loyalty, and
employee retention — especially relevant in hospitality.

On the right-hand side, the definition highlights that CSR is about enhancing well-being while
minimizing harm. It’s no longer just about doing business — it’s about doing good business.

Suggestions

Reflection Prompt:

“Which of the four CSR levels do you think your organisation is strongest in? Which one needs

more focus?”

Small Group Discussion:

Ask participants to identify:

• One real-life example of ethical operations in hospitality

• One way to better engage stakeholders (e.g. employees with disabilities)

Optional Visual Activity:

Provide printed CSR pyramid templates and have groups label real initiatives at each level
(compliance, ethics, engagement, strategy).

Slide 7:

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Project Number 2023-1-IT01-KA220-VET-000152721