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• Implement gradually, with milestones and accountability

• Use trusted metrics (e.g. from the Global Reporting Initiative) to track impact and
make improvements

CSR isn’t “one and done.” It’s a continuous cycle of planning, acting, reviewing, and adapting
— just like quality management or guest service excellence.

Suggestions:

Interactive Prompt:

“Who are your organisation’s main stakeholders? What might their top concerns be when it
comes to CSR?”

“Does your organisation currently measure the impact of its CSR efforts? If so, how?”

Small Group Activity:

Ask participants to map out:

- One stakeholder group (e.g. employees or guests)

- One way to engage them
- One relevant social/environmental issue to address

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Slide 13:

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Project Number 2023-1-IT01-KA220-VET-000152721