Page 19 - PERFORM_MODULE_1_TRAINER_GUIDE

Slide 12:

Trainer’s Notes:

Now that we’ve seen why CSR matters and what frameworks exist, this slide shows us how
to implement CSR in a structured, strategic, and sustainable way — especially in the hospitality

context.

The process can be broken down into three key steps:

1. Stakeholder Engagement: Start by actively involving management and staff — not just in
execution, but in design and decision-making. Identify your key stakeholders: employees,
guests, suppliers, local communities. Use surveys, interviews, and focus groups to learn what

social and environmental issues matter most to them.

This creates ownership and ensures your CSR strategy reflects real priorities — not just
corporate assumptions.

2. Strategic Alignment: Align your CSR goals with the organisation’s mission, vision, and
values. CSR should not be an add-on; it should support your business objectives while
generating real social value. Audit existing initiatives and identify opportunities to strengthen

or expand them.

3. Implementation & Measurement: Once your CSR plan is drafted:

• Share it widely to gain stakeholder support

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Project Number 2023-1-IT01-KA220-VET-000152721