Page 9 - PERFORM_SLIDE_DECK_MODULE_1

CSR Value in Tourism and Hospitality

Strategic Advantage Trust Building Long-term Vision

CSR has evolved from a moral imperative CSR is vital in restoring consumer trust, To create shared value, hospitality

to a key factor in a firm's strategy and especially in a post-crisis era when businesses must move beyond one-off

success, particularly relevant in tourism transparency and ethical conduct are in social initiatives and embrace a long-term,

and hospitality where businesses operate high demand. Today's travellers are more strategic CSR vision that contributes

at the intersection of service, culture, and likely to choose businesses aligning with meaningfully to social cohesion and

community engagement. their values. inclusive economic growth.

Project Number 2023-1-IT01-KA220-VET-000152721