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          10. Creativity












          What It Is                                                                                                                                            Why It Matters





          •Involves many brain regions, not just the                                                                                                            •Fuels innovation & adaptability





          “right brain”                                                                                                                                         •Key in education, tech, arts & business






          •Driven by emotion, memory & flexible                                                                                                                 •Supports problem-solving in changing





          thinking                                                                                                                                              environments





          •Enables divergent thinking—seeing                                                                                                                    In Organizations





          problems in new ways                                                                                                                                  •Impact varies by mission & industry



                                                                                                                                                                •Creativity boosts effectiveness when aligned






                                                                                                                                                                with goals








                                                                                                         Project Number 2023-1-IT01-KA220-VET-000152721
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